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There are two primary types of online advertising: brand advertising and direct response advertising. Brand advertising is intended to make your prospects aware of your company so it stays top-of-mind when it comes time to make a purchase. Conversely, direct response advertising is about getting results now. What is direct response advertising? Direct response advertising is meant to compel people to take an immediate action from an Read more…

What is direct response marketing? Direct response marketing is a form of marketing designed to solicit a response from your target market that is specific and quantifiable. Well crafted direct response copy motivates people to do things such as purchase, call to order a brochure, sign up for your email newsletter, register for something. For small to medium-sized businesses with Read more…