- What is direct response marketing? Direct response marketing is a form of marketing designed to solicit a response from your target market that is specific and quantifiable. Well crafted direct response copy motivates people to do things such as purchase, call to order a brochure, sign up for your email newsletter, register for something. For small to medium-sized businesses with Read more…
- There are two primary types of online advertising: brand advertising and direct response advertising. Brand advertising is intended to make your prospects aware of your company so it stays top-of-mind when it comes time to make a purchase. Conversely, direct response advertising is about getting results now. What is direct response advertising? Direct response advertising is meant to compel people to take an immediate action from an Read more…
