What is direct response marketing?
Direct response marketing is a form of marketing designed to solicit a response from your target market that is specific and quantifiable.
Well crafted direct response copy motivates people to do things such as purchase, call to order a brochure, sign up for your email newsletter, register for something.
For small to medium-sized businesses with limited marketing budgets, we recommend that all of your marketing have a direct response element. The Globig Expansion Plan for Germany includes a presentation on Direct response marketing, along with dozens of other step-by-step guides and resources to help you in crafting and implementing a sales and marketing strategy.
Germans receive an average of two pieces of direct mail per week and for active mail-order households, this can increase to three to five pieces. Direct response emails are also popular and effective, despite Germany’s/Europe’s more stringent double opt-in standards. Please see the Direct response marketing section to learn about email marketing regulations.
Organizations that are serious about developing Germany as a “stand-alone” market, will have the greatest chance of success if they tailor all their activities to suit the specific market situation. When planning an expansion to Germany, the following areas are worth careful consideration.